SORS press kit
Logos, brand colours and approved facts about SORS for media and partners.
Using the logo
- Keep clear space around the logo at least the height of the flower mark petal.
- Use the black logo on light backgrounds and the white logo on dark ones.
- Do not stretch, rotate, recolour or add effects to the logo.
- Do not use the logo smaller than 80 px wide on screen.
Brand colours
Cyan
#22D3EE
Deep cyan
#0E7490
Ink
#0A0F12
White
#FFFFFF
Typography
Aa
Noto Sans
Noto Sans for all text, with the matching Noto family for Arabic, Urdu, Chinese and Hindi. Free under the SIL Open Font License.
About SORS
SORS General Trading LLC is a Dubai-based holding, founded in 2017, that builds companies across climate technology, smart materials, rentals, e-commerce and AI — for businesses first.
SORS General Trading LLC is a Dubai-based holding, founded in 2017, that builds companies across climate technology, smart materials, rentals, e-commerce and AI — for businesses first. The holding includes Climate Plus, Smart Glass, Rentaljoy, SORS Buy, SORS Rentals and Argument AI, and runs SORS Business Club, an invitation-only B2B club for verified companies. SORS has offices in Dubai and London.
Key facts
- Legal name
- SORS General Trading LLC
- Founded
- 2017, Dubai
- Offices
- Dubai, UAE · London, UK
- Companies in the holding
- 6
- Slogan
- Shaping the Future
Companies of the holding
Media enquiries
For interviews, comments and materials, write to us — we will reply by email.